Demographics Research

Directions: Explain who the target market is for each of the event types below. Once you have identified who the target market is, list the demographics (from the wheel to the right) you used to categorize them.

For example: “The Bachelorette”

Target Market: Women ages 25-55

Demographics used: gender & age

Event	Who is the Target Market?	Which Demographics Were Used?
MMA	Men, fighters, spectators	males who like fighting
NASCAR	People who bet or gamble, thrill seekers, People who like fast cars.	males who like cars
Pro Football	Guys, athletic people, people who have a passion for the game.	guys who like footbal
X-Games	bikers	people who like bikes
Broadway Shows	people who like broadway shows	women who like plays
The Price is Right	people who like to guess	people who like wondering and guessing
Disney	little kids	kids
Desperate Housewives	Lonely women in their thirtys	Women
River’s Casino	Gamblers	People who like gambling