Directions: Explain who the target market is for each of the event types below. Once you have identified who the target market is, list the demographics (from the wheel to the right) you used to categorize them.
For example: “The Bachelorette”
Target Market: Women ages 25-55
Demographics used: gender & age
Who is the Target Market?
Which Demographics Were Used?
|Men, fighters, spectators||males who like fighting|
|People who bet or gamble, thrill seekers, People who like fast cars.||males who like cars|
|Guys, athletic people, people who have a passion for the game.||guys who like footbal|
|bikers||people who like bikes|
|people who like broadway shows||women who like plays|
The Price is Right
|people who like to guess||people who like wondering and guessing|
|Lonely women in their thirtys||Women|
|Gamblers||People who like gambling|