Tuesday, August 19, 2014

Demographics Research


Directions: Explain who the target market is for each of the event types below. Once you have identified who the target market is, list the demographics (from the wheel to the right) you used to categorize them.


For example: “The Bachelorette”
Target Market: Women ages 25-55
Demographics used: gender & age



Event
Who is the Target Market?
Which Demographics Were Used?
MMA
Men, fighters, spectatorsmales who like fighting
NASCAR
People who bet or gamble, thrill seekers, People who like fast cars.males who like cars
Pro Football
Guys, athletic people, people who have a passion for the game.guys who like footbal
X-Games
bikerspeople who like bikes
Broadway Shows
people who like broadway showswomen who like plays
The Price is Right
people who like to guesspeople who like wondering and guessing
Disney
little kidskids
Desperate Housewives
Lonely women in their thirtysWomen
River’s Casino
GamblersPeople who like gambling